STRATEGIC
COMMUNICATION
RESOURCE
The Art of Influence
The AIMS Project
AIMS: Adapt. Inform. Mobilize. Secure.
An Evidence-Based Framework Rooted in Academic Research
Origins & Recognition
AIMS was developed by Sabrina Wicker at Texas Tech University through the Department of Homeland Security’s Invent2Prevent program, part of the CP3 initiative aimed at preventing targeted violence through strategic communication. Supported by a million-dollar sustainability grant, Wicker served as grant owner, overseeing the project’s design, funding, and implementation.
In 2022, the AIMS Crisis Prevention & Response Toolkit was presented at the national Invent2Prevent competition, where DHS and the McCain Institute recognized it as an exemplary model for crisis prevention through communication and social media. After the competition, Wicker continued AIMS as a personal passion project for over a year, expanding its impact beyond the university to strengthen community resilience.
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The Four Pillars of AIMS
ADAPT
Evaluate communication systems, stakeholder dynamics, and organizational context to ensure strategies are responsive and relevant.
INFORM
Craft transparent, inclusive, research-informed messaging tailored to both internal teams and public audiences.
MOBILIZE
Activate strategies through coordinated campaigns, leadership alignment, and stakeholder engagement—driving trust and action.
SECURE
Sustain long-term impact by embedding evaluation, institutional learning, and governance structures that ensure credibility.
Why AIMS Matters
AIMS delivers a structured, research-based approach to crisis preparedness, stakeholder communication, and organizational resilience—grounded in academic rigor and proven in real-world settings.